How to Immediately Add 10 – 30% Profits Using Up-sell, Cross-Sell and Bundling Strategies

To the question which is the most challenging job for the sales and marketing division of a company, my business guru replied without any second thought that it is definitely acquiring a new customer. Indeed, this job is the toughest, the costliest, and most complicated.

Companies spend loads of money to acquire a customer. Firstly, they have to generate a lead, then to entice a prospect to use their products. To do so, they run advertisements in newspapers, magazines, television and radios. They may also showcase their products in tradeshows, organise seminars to educate their prospects or even have a team of sales people calling up corporations to introduce their products.

Once the lead is obtained, next on the agenda is to build rapport by making our prospects like and trust us. We have to find out their needs, both logical and emotional. We have to craft out a value proposition that is uniquely compelling. And we have to convince them that our solutions are far superior than that of our competitors.

But along the way, be prepared to face rejections, objections and play negotiation games. We may have to follow-up with have a dozen of meetings and endless rounds of talks on the coffee table. If it involves a big deal, we may have to work overtime to strengthen our relationship through outings to karaoke, expensive dinners or “wine and dine” in short.

The processes may be daunting but every business has to continually add new customers to their list. We must always find new avenues to reach out to new customers. As the process of acquiring a new customer can be so tedious, we must fully optimise the process to ensure the time spent is worthwhile.

The rule of thumb is to always increase the value of each sale. It simply means getting more dollars from each sale or increasing the average transactional value of each sale. As long as our product or service adds legitimate value to our customer, we must always be continually selling more to our customers. By increasing the value of each sale, we can easily add 10 per cent to 30 per cent in pure profits to our bottom line. Sometimes though, it can even be more.

Ideally, we can increase the value of each sales through up-selling, cross-selling and bundling.

Up-selling is a tactic where we request our customers to purchase items that are more expensive, to upgrade their current subscribed service level or opt for other add-ons where they may not have previously considered.

Next month, my girlfriend and I will be heading to Phuket for a vacation. We are putting up in a four-star boutique resort called Burasari Patong. The beauty of the resort is it has 13 types of rooms – Superior, Deluxe, Premier, Grand Premier, Grand Deluxe, Grand Premier Pool View, Deluxe Pool Access, Premier Pool Access, Grand Premier Pool Access, Classic, Elite, Elite Pool Access and The Mood Collection. An impressive list of 13 different rooms to up-sell, isn’t it?

I know a sales guy who used to work for a five-star hotel at the front desk. His job is to check-in the customers and also to up-sell them. He would causally ask, “Sir, will you be working in your room?” If the reply is “yes”, he will say, “I see that you have booked the superior room, Sir. May I suggest you upgrade to our deluxe room as it offers a very comfortable working table designed especially for executives like you? Many of our executive guests like yourself upgrade to this room for a mere RM50.”

By so doing, the staff would up-sell at least 15% of the resort’s guests every month. Supposedly, the superior room is RM200 a night, he has just increased 25% of the transaction value for that sale. Are you leaving money on the table by not up-selling?

Another value-enhancing method is cross-selling – persuading our customers to buy an additional item that they did not intend to purchase at first. Let me illustrate the strategies low-cost carrier AirAsia uses to cross-sell.

Initially, AirAsia only had air tickets to sell. Now they have even come up with Go Holidays as well as hotel room packages. This is a perfect complement to the air tickets. If we are flying for a vacation, why hassle ourselves by dealing with two vendors when we can purchase our air tickets together with booking our hotel rooms at the same instant?

We head to the airport, and wait to board our plane. Once the announcement is heard, passengers will make a dash to the boarding line. For those who prefer “to beat the queue”, AirAsia offers Xpress Boarding for RM20. For that money, we are given access to the priority lane and earn the privilege to choose our favourite seat by the window.

Inside the aircraft – half way through our destination – if hunger strikes, rest assured our gastronomic needs will be taken care of. Even to quench our thirst, mineral water is available for RM4 a bottle. Everytime I fly AirAsia, I observe that about 20% of the passengers bought something. But wait, there is more …

Next comes the caps, t-shirts and pens for our grandma. These souvenirs – in their red, striking colour – look too good to resist, hence another RM15 spent.

And for the safety-conscious passengers, parting with RM15 for a RM50,000 insurance protection may be a small price to pay. Lastly, if we do not want to trouble our family members to come pick us up at the airport, we probably can take a coach journey to KL Sentral for RM9.

Let us do some math here:
Xpress boarding: RM20
Water and cashew nuts: RM9
T-shirt for grandma: RM15
Travel protection: RM15
Coach ticket: RM9
Air ticket: RM300
Cross-sell: RM68

The cross-sell value of RM68 represents a 22.7% increase in transaction value for one passenger. Multiply that with the number of passengers per flight and multiply that again with the number of flights a day. The sales increase reflects gorgeously on the profit and loss statement. Are we cross-selling effectively?

Bundling or combining several items together and giving a discounted price is another way to get our customers to spend just a little more and get a better value.

Back to the resort I am staying in Phuket. Besides the spa and french restaurant that they can cross-sell, they can also bundle the rooms together this way: stay five nights but just pay for the price of four. Or the massage lover’s package is three nights with 120 minutes of massage for two persons. The lover’s package is three nights with 60 minutes of massage each and also a romantic dinner for two.

Bread Story uses this strategy as well – buy three breads of any type and get one free. G2000 sells its trousers this way – buy any two pairs and get 30 per cent off the second pair. I have a slimming centre client who bundles it this way – sign up for 10 treatments and get two free sessions. McDonalds offers value meals – a burger, fries and soft drink.

One of my training games requires a compass but I could not find any compass at the neighbouring bookstore. The closesest thing the shop has is an “eight-piece math set + two metal compasses” consisting of a divider, ruler, protactor, lettering stencil, pencil, sharpener, eraser and set squares.

Nokia 5800 XpressMusic Deals – Great Combinations

Nowadays, mobile phones have become a passion for all. The latest mobile phones come with an array of innovative features. The stunning Nokia 5800 XpressMusic is a sleek casing gadget available in three different colours namely black, red and blue. Through the Nokia 5800 Xpress Music deals, you can fulfil your dream of buying this gorgeous handset at rock bottom rates.

The fashionable Nokia 5800 XpressMusic is a touch screen music phone that comes with high ended features and 3G technologies. This desirable phone includes high quality features such as 3.2 megapixel camera complete with 2048×1536 pixels of resolution, auto focus, LED flash, VGA @30fps, Carl Zeiss optics and video recording capabilities. You can now capture excellent images and also record videos as per your choice.

The Nokia 5800 XpressMusic can be connected to other compatible devices with the help of various connectivity tools. It comes with GPRS, EDGE, 3G, HSDPA up to 3.6Mbps, WLAN, Wi-Fi, Bluetooth and USB port through which you can easily transfer data and receive files from any other compatible devices. Moreover, the handset supports an inbuilt 81MB of internal memory that can be expanded up to 16GB with microSD card.

Are you looking for a music centric mobile phone? If yes then the Nokia 5800 XpressMusic will be the right thing for you. With this gorgeous handset you can enjoy your favourite music player and FM radio for live entertainment. You can take pleasure from audio and video player with almost all file formats like MP3, WMA, WAV, RA, AAC, M4A and WMV, RV, MP4, 3GP.

Get fruitful free gifts and discount offers with latest mobile phone offers in an efficient manner. The Nokia 5800 Xpress Music deals come up with various attractive deals such as contract deal, 12 months free line rental deal, pay monthly deal and many more. You can choose any of your suitable offers on the basis of your usages. Once you go into a best deal, you can enjoy accessing free gifts and lucrative incentives. You can get free talk time, free text messages, free insurance, accessories, laptops, automatic cash back, LCD TV, Xbox and many more in this plan.

Preparing Your Volkswagen for Spring: A Top Ten List

As we say goodbye to winter, now is the perfect time to take your Volkswagen in for a professional check up. Volkswagen’s superior service department will complete a full assessment of your car from top to bottom and perform the necessary services to make sure your car is performing optimally for the warmer months ahead. You can even make an appointment online!

But Volkswagen goes one better than that. The Service Xpress program does not even require an appointment! Simply stop by your Volkswagen dealer anytime Monday through Friday from 8:00 a.m. to 4:00 p.m. and have your scheduled maintenance completed in 30 minutes or less! Now to our top 10 Volkswagen spring preparation list:

Tires: It’s time to switch back from snow tires to all-season tires or summer tires. Your Volkswagen service department will be happy to perform this service for you. Invest in a tire gauge to make sure your tires remain at the appropriate manufacturer recommended pressure. Proper tire pressure helps with gas mileage, insures your tires last longer, and promotes safety and optimal automobile handling.

Alignment: Winter is notorious for potholes and rough road surfaces which can affect your car’s alignment. Getting an alignment, if needed, will prolong the life of your tires and suspension as well as promote optimal safety for you and your family.

Fluids: Have your fluid levels checked including oil, battery, windshield washer, and cooling system fluids. Old antifreeze or a dysfunctional thermostat with increase gas mileage and could even result in overheating during the summer months.

Air Conditioning and Exhaust Systems: Along with having your temperature gauge and antifreeze checked, have your dealer check out your cooling system. It is best to correct any problems early to avoid the summer rush before it gets hot outside. At the same time, a thorough inspection of your exhaust system will go a long way in preventing trouble down the road.

Belts and Hoses: Winter and the cold are hard on your car’s belts and hoses. Have your dealer check them for cracks, leak, soft hoses, and loose connections to avoid expensive repairs in the future. Functioning belts and hoses will help to make sure you are ready for summer road trips.

Battery: If you are experiencing problems starting your car or there is corrosion on your plugs, you may require a new battery. Be sure to tell your service representative if your battery has failed you during the winter.

Brakes: Salt from the roads wears on your brake system. Make sure your check-up includes washing corrosive salt from your brakes and that they are operating correctly. Report any excessive noise when braking such as squealing or grinding which can indicate worn brake pads or other problems.

Windshield Wipers: Snow and ice are hard on windshield wipers. Spring is the perfect time to change out your wipers for rainy days ahead. Make sure you purchase the correct wiper blades for your vehicle as they come in many sizes. The professionals in your Volkswagen parts department will help you obtain the proper wipers. New windshield wipers ensure greater visibility and safety in the months ahead.

Lights: Take a look at your headlights, rear lights, brake lights, and interior lights. Have any nonfunctional lights replaced while you are at the dealership. Of course your Volkswagen service department checks lights during your regularly scheduled maintenance.

Exterior and Interior Cleaning: The corrosive effects of salt and sand from winter roadways mean it is important to give your car a thorough cleaning. Have your entire vehicle washed including the undercarriage. And don’t forget the interior. A meticulous vacuuming will rid your car of all the salt, sand, and mud that gets tracked in over the winter. Vacuuming will help extend the life of your carpet and upholstery. It might be a good time to see if your floor mats need to be replaced as well.

Nokia 5800 Xpress Music Contract Deals – The Musical Deal

Nokia is surely one of those leading brands which are always into manufacturing large number of hottest models with ground-breaking technologies to catch the mind of the people. And Nokia 5800 Xpress music is just another excellent handset from Nokia, loaded with number of highly developed features. This Smartphone has been designed particularly for the music enthusiastic people with a good range of music formats. It includes a 3.2 megapixel camera to capture crystal clear pictures of one’s special moments. Its 3.2-inches widescreen display makes messaging, videos clips and photos lucid, and has an internal phone memory of 8 GB especially for storing innumerable pictures and videos.

This lovely handset is also integrated with Bluetooth option, strong connectivity through 3G, EDGE, GPRS USB, WLAN and an internal storage capacity of 16GB for the efficient storage of your important files or folders. Since it is more of music deals that the phone is associated with, Nokia 5800 Xpress music plays several musical tracks superbly as it is well equipped to play MP3, WMA, AAC file formats and even FM Radio.

This Nokia 5800 Xpress music contract deals aims to provide good range of network connectivity to the customers through some major network providers like Vodafone, O2, Virgin, Orange, etc. And the best part is of course getting the much desired benefits at very low costs and free gifts like laptops, iPods, etc along with the phone. To avail these, all that the user has to do is to subscribe to its fixed term plan ranging from 12 months to 24 months, to get control on huge monthly bills, as post contract the user receives monthly bills based on the total amount of usage in a month. In addition, several free offers such as free text messages, instant cash backs, laptop, low tariff rates, low rate talk times, free talk time minutes, free mobile insurance, etc can all be availed.

Nokia 5800 Xpress Music Contract – An Awesome Device With the Best Deal

Nokia is one of the victorious mobile brands which have served the requirements of millions of mobile phone customers globally over the past few decades. This leading brand always tries to offer latest technologies and user-friendly interface devices to their users. Recently, this handset has launched its new Nokia 5800 Xpress music Contract which enables their users to purchase it with the support of various contract deals.

In this deal, you are required to enter into a contract term with Nokia and a wide range of network connectivity such as Virgin, Vodafone, Orange, O2, 3-Mobile etc. This term period usually varies either for 12 months, 18 months or up to 24 months. Once you availed any contract term, then you are free to lay your hands to enjoy plenty of free gifts and offers which are provided by your suitable network provider. They offer free gifts like free text messages, free talk minutes, instant cash backs, Bluetooth headset, free laptop, free unlimited downloading, low tariff rates, free mobile insurance, low STD and ISD rates, free accessories and free games etc. This contract phone deals assist you in bringing down your mobile phone expenses and keep a track of your large monthly bills.

Nokia 5800 Xpress music is integrated with a large 3.2 inches TFT colour display which offers a resolution of 360 x 640 pixels at 16 Millions colours. This device comes with the dimensions of 111 x 51.7 x 15.5 mm and a weight of just 109 grams. It boasts with a powerful 3.2 mega pixels camera along with certain attachments like auto-focus, photo editor, Carl Zeiss lens, view-finder and LED flash that allows to you to take sharp pictures as you want even in dim light conditions.

Furthermore, this device includes FM radio with visual radio support and Music player with multiple music formats that help you to lessen your boredom. It also includes various data sending and receiving options like GPRS, EDGE, HSDPA and Bluetooth technology that ensures you to send and receive their data file wirelessly with other compatible device without any distortion.

How To Make Money Using an Udemy Online Teaching Course

A few decades ago, it was hard to find a good teacher. The only option that you had was to look for one in your area because the Internet was not available at that time. Nowadays, the internet has made it a lot easier to learn from the comfort of home. If you have been thinking of taking a certain course to hone your skills, we suggest that you check out Udemy. Let’s find out how people make money on Udemy by launching courses through websites. Read on to know more.

What Is Udemy?

Basically, this platform brings both students and teachers together. As a matter of fact, Udemy is one of the top platforms for online courses. It offers a lot of free tools and support for instructors to develop courses and make money from them.

Udemy allows anyone to create a course and offer it to everyone across the globe through its platform. Nowadays, the platform has more than 15 million students from more than 190 countries. Moreover, it has courses in more than 80 languages.

Launching a Course

If you want to submit a course on Udemy, you may want to follow the steps below. We will talk about each step in detail so you can get started without any problem.

Sign up

First of all, you may want to go to the home page of Udemy and sign up for an account, which will cost you nothing. As soon as you have signed up, you can access tons of free as well as paid courses.

Course creation

After signing up, you can hit the “Teaching” button. The “Create a course” button will show up that you can press to create a course and become a tutor.

Udemy revenue model

For course creation, Udemy won’t charge you any fee. On the other hand, for selling, you do have to consider the revenue model offered by the platform. Let’s find out more about the revenue model.

Instructor promotion

After a lead generation, the entire revenue goes to the course instructor. For instance, if a lead is generated through the coupon code given by the course creator, the instructor will get the revenue.

Organic traffic

If the course buyer comes to the platform through organic traffic, 50% of the revenue will go to the course creator. And the rest will go to the website. So, there is a lot of money to be made even if you don’t use other means to get the word about your courses.

Other revenue sharing model

This revenue sharing ratio can be between 25% and 97%. Actually, the ratio is based on the fact whether the customer comes to the platform via deals, ads or affiliates. So, based on these factors, the revenue can be more or less.

Resources for Udemy

Udemy helps you throughout the process. Whether you are going to create a course or you want to promote, the platform has resources for you. Udemy offers tons of free resources that help you make your course a success. As a matter of fact, the free resources on this platform are on the list of the best advantages of Udemy, as they help you make money from your course without too much struggle.

So, if you have been thinking of creating a course and publishing it on Udemy, we suggest that you take into account the advice given in this article. Just make sure your course is interesting and it can help your students learn new things. And that’s all you need in order to sell your courses and make a lot of money.

Ideal Solutions To Success Online

If you have ever spent time looking for ideal solutions to success online, you could find yourself very frustrated. You found that there are basic ways to succeed in this line of work. You know that online work isn’t hard, physical labor. Working online is easy in that there isn’t a lot of physical work involved. People who work hard as builders, factory workers, office personnel and in administration, must work hard and produce good results or they no longer have a job. Online work isn’t hard physically. However, it takes tenacity, perseverance, and a little knowledge to be successful. Perhaps herein lies part of your annoyance. Let’s look at some things that bring frustration into your ideal online performance. The items are not listed in any particular order of difficulty or ordered frustration levels.

Number 1, Building a Website

The number one thing that frustrates many people and keeps them from being successful online is building a website. This one thing kept me from being successful online years ago. When you find the right training building a website can be really easy. You don’t have to know HTML to build one today. You can learn how to make a website at certain locations on the Internet. There are places where you can learn how to make a free website.

Number 2, Finding a Domain Name

The best way to relieve frustration from finding a domain name is to first find the niche you want to promote. The name of your site needs to match the niche you have chosen. So, the way you keep this from being frustrating is to identify your niche, and then write a list of 10 to 15 names that describe your niche. It’s like choosing a title for a book, the title must tell what the book is about. Same with your domain name. It must tell what your niche is about. I prefer to stick with a .com. It’s just a personal preference that you don’t have to adhere to.

Number 3, Getting Site Ready

Until you learn, getting your site ready for search engine optimization can be really frustrating. Actually, it can be next to impossible if you don’t have the proper training. Again, I have a page for you to review that explains the ins and outs of preparing your site for SEO. Again, you can write articles, use social media such as Facebook, Twitter and Pinterest. The big question you need to ask is, “Where are you going to get the training and knowledge on how to make these ideas work for you?”

Number 4, Getting Traffic

The number one goal for any marketing site is to drive traffic to it. There are many ways to do this, but the only way I choose to do this is by writing good content for my website. What if you can’t write, or at least you think you can’t? Many sites offer training on how to write.The training on a few sites is phenomenal. Every bit of the training is to help you build a site, monetize it and then drive traffic to it. You can learn so many ideas on what to write that you will never run out of something to write about. Getting traffic is almost done for you. All you have to do is follow directions.

Number 5, Training

Before I found a helpful site, training was my nemesis. The lack of training defeated me every time and cost me money. The training I have gotten has given me a handle on success. I have learned how to succeed because I have been trained well. Following are a few things I have been able to find online:

Certification Courses: 5 Levels

1. Getting Started

2. Build Your own Traffic Producing Website

3. Making Money!

4. Mastering Social Engagement

5. Achieving Maximum Success Through Content Creation

Each level has several courses and the training available to make you successful! I repeated most of the lessons. Some were simple but needed more exploring. Others were new to me and my then limited expertise. I can’t believe how much knowledge is packed into these lessons. Yet the progress from one step to the next is given in easy steps for those who aren’t technologically proficient when they begin the courses.

You Get All the Training

Every site that I tried before this would promise they could teach me how to be successful. What they taught me was that I needed to hire a group of professional online gurus to help me build a successful online business. I paid good money to learn this, too. Their ads said that even a monkey could learn how to use their program. I guess that I’m not as smart as a monkey because I couldn’t begin to understand what they were trying to teach me. “You’ll never believe how easy it is to make money online,” their ads read. I learned the hard way, out of pocketbook hard way, that paper will lie still and let you write anything on it. At least the paper they wrote on did! I was never able to follow more than the first couple steps. Not nearly enough to learn anything. However, all that has changed now. Since I found this site, I have learned how to be successful online. All I’ve done since I’ve been here is grow and grow. That’s where I am. That was what I was looking for in the first place. Can I tell you that I found a place where you can work at your pace, make the amount of money you want to make, and work when and where you want to.

Work for Yourself

The best boss you will ever have is YOU. Working for yourself online doesn’t require lots of energy. You don’t have to have a specific location where you go to work. With today’s technological advances, you can work from nearly anywhere. I prefer to work at home with my family nearby. That’s where you can find yourself, too. Are you ready for the change? Are you ready to be your own boss? Then don’t wait! Visit me to begin today!